Cadillac is aiming to improve the popularity of their CTS-V range in Europe, particularly In the UK, by offering the models in a right hand drive setup.
The move to offer RHD units forms part and parcel of the overall goal of the luxury brand to make it good in Europe and taking their consumer bases outside the United States more seriously.
The move was recently shared by the marketing chief of General Motors during a recent press interview. Cadillac and most of the brands of GM will be following design concepts that will fit the demand and satisfy the taste of a wider array of markets.
It might take a few years though before the UK sees the right hand drive Cadillacs on their roads as the car manufacturer will be offering them thru the normal life cycle of their car models.
It is not confirmed yet but the 2013 ATS of Cadillac which is a competitor of the 3 Series of BMW and of the C Class of Mercedes-Benz might be offered with a RHD configuration. GM is hoping for the success of this vehicle in Europe.
The Cadillac ATS was recently unveiled at the auto show in Detroit. The sport sedan is said to be the possible basis when the carmaker builds the next Cadillac CTS and the Camaro.